Posted/Updated on July 07, 2021

Among the numerous bleeding edge OTT stages in India, SonyLiv gets a ton of fire over its awkward and antagonistic to-utilize application. On most web-based media stages, it's anything but remarkable to discover SonyLiv clients venting out their disappointment over the application's supposed glitches. The way that SonyLiv approaches famous live cricket feeds and sports activity (Euro 2020 is on it, and the Tokyo Olympics will be gushed by it) makes it hard to overlook it as well. Last year's best web series, Scam 1992, was additionally its child.

To address the different client issues, SonyLiv has restricted with Tata Consultancy Services (TCS), which will likewise help the OTT stage use information and bits of knowledge to adapt content and make new income streams.


Advancements to further improve consumer engagement

As per an assertion from TCS, the association will use TCS' cutting edge computerized abilities, worldwide aptitude, area information and development biological system to characterize SonyLIV's foundation change guide for India and worldwide business sectors.

TCS will likewise use AI and AI to assist SonyLiv with giving customized encounters to supporters across gadgets.

Danish Khan, Business Head, SonyLIV, Sony Entertainment Television and Studio Next, said, "We will work intimately with the TCS authority group in India, US and UK to improve the client experience of SonyLIV. Further, we desire to tackle the TCS worldwide ability reach, framework and worldwide focuses of greatness to bring advancements that will further develop commitment and give an awesome purchaser experience."

Ujjwal Mathur, Country Head, TCS India. "Through this organization, TCS will get its profound area information the media and OTT industry to empower SonyLIV to develop at speed and scale. TCS will use its worldwide development environment to present cutting edge vivid and intelligent highlights to improve the general client experience."

As far as content, SonyLiv, this season, is by all accounts lingering behind. Beside sports, it hasn't had any extraordinary run with any series or movies. It needs to draw motivation from Scam 1992, which has discovered a spot in IMDb's rundown of the most famous web series and TV serials of all occasions across the world.


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